{"id":44000,"date":"2019-03-18T16:21:33","date_gmt":"2019-03-18T14:21:33","guid":{"rendered":"https:\/\/staging1.carnitec.com\/?p=44000"},"modified":"2019-05-10T10:10:06","modified_gmt":"2019-05-10T08:10:06","slug":"4-izravienu-virzieni-partikas-rupniecibai-2019-gada","status":"publish","type":"post","link":"https:\/\/carnitec.com\/lv\/4-izravienu-virzieni-partikas-rupniecibai-2019-gada\/","title":{"rendered":"4 izr\u0101vienu virzieni p\u0101rtikas r\u016bpniec\u012bbai 2019. gad\u0101"},"content":{"rendered":"
P\u0113c ekspertu dom\u0101m, 2019. gads b\u016bs j\u0101atceras visiem ASV p\u0101rtikas tirgus dal\u012bbniekiem, galvenok\u0101rt inov\u0101ciju p\u0101rpiln\u012bbai. Un daudzi cer, ka \u0161ie jaunin\u0101jumi pal\u012bdz\u0113s p\u0101rvar\u0113t pa\u0161reiz\u0113jo relat\u012bvo stagn\u0101cijas st\u0101vokli un dos impulsu izaugsmei un att\u012bst\u012bbai turpm\u0101kajos gados.<\/p>\n
\nK\u0101 nor\u0101d\u012bts liel\u0101ko tirgus anal\u012bti\u0137u prognoz\u0113s, visb\u016btisk\u0101k\u0101s izmai\u0146as ietekm\u0113s \u0161\u0101das p\u0101rtikas produktu kategorijas:<\/p>\n
Ir ar\u012b atlas\u012btas tendences, kas visvair\u0101k ietekm\u0113s ASV p\u0101rtikas r\u016bpniec\u012bbu.<\/p>\n
Viena no noz\u012bm\u012bg\u0101kaj\u0101m tendenc\u0113m p\u0101rtikas r\u016bpniec\u012bb\u0101 joproj\u0101m ir c\u012b\u0146a, lai saglab\u0101tu p\u0101rtikas organisko dabu. Tas attiecas ar\u012b uz aizsardz\u012bbu pret negat\u012bvu faktoru ietekmi dabisko produktu transport\u0113\u0161anas<\/a> laik\u0101. Jo \u012bpa\u0161i Amerikas Savienoto Valstu za\u013cumi tiek ra\u017eoti Kalifornij\u0101 un Arizon\u0101. No \u0161ejienes vi\u0146a tiek transport\u0113ta<\/a> vis\u0101 valst\u012b. \u0160\u0101ds gar\u0161 transports, piem\u0113ram, no rietumu krasta uz austrumiem, nedod labumu konkursa un jut\u012bgajiem augiem. Vid\u0113ji \u0161\u0101di produkti tiek atk\u0101rtoti pak\u013cauti da\u017e\u0101d\u0101m proced\u016br\u0101m, pirms tie sasniedz pat\u0113r\u0113t\u0101ja galdu. T\u0101p\u0113c arvien vair\u0101k tiek \u0146emta v\u0113r\u0101 viet\u0113j\u0101s apst\u0101d\u012bjumu ra\u017eo\u0161anas iesp\u0113ja. Arvien vair\u0101k amerik\u0101\u0146u izv\u0113las \u0113dienu un gatavus \u0113dienus saska\u0146\u0101 ar \u0161\u0101diem principiem:<\/p>\n Eksperti to pie\u0161\u0137ir univers\u0101lajai autentiskuma v\u0113lmei, individualit\u0101tei. Cilv\u0113ki vairs nev\u0113las \u0113dienu “t\u0101pat k\u0101 visi p\u0101r\u0113jie”, vi\u0146i v\u0113las ieg\u016bt kaut ko \u012bpa\u0161u, kas sagatavots tie\u0161i vi\u0146iem. T\u0101p\u0113c jauns p\u0101rtikas ra\u017eo\u0161anas princips k\u013c\u016bst arvien izplat\u012bt\u0101ks – m\u0101j\u0101s gatavo\u0161ana r\u016bpniecisk\u0101 uz\u0146\u0113muma m\u0113rog\u0101.<\/p>\n <\/a> Amerikas Savienotaj\u0101s Valst\u012bs, t\u0101pat k\u0101 Krievij\u0101, daudz\u0101s p\u0101rtikas r\u016bpniec\u012bbas nozar\u0113s ir monopolisti, kas ie\u0146em vado\u0161o poz\u012bciju ra\u017eo\u0161anas un p\u0101rdo\u0161anas zi\u0146\u0101. Tom\u0113r nesen ir arvien vair\u0101k jaunu sp\u0113l\u0113t\u0101ju, kas stimul\u0113 akt\u012bvas p\u0101rmai\u0146as tirg\u016b, test\u0113 un ievie\u0161 inov\u0101cijas. <\/a> V\u0113l viena popul\u0101ra tendence pat\u0113r\u0113t\u0101ju vid\u016b ir r\u016bp\u0113ties par savu gremo\u0161anu – un tas ietekm\u0113 ar\u012b piepras\u012bjuma raksturu. Aizvien akt\u012bv\u0101k ASV un Krievij\u0101 tiek p\u0101rdoti t\u0101di produkti k\u0101 dab\u012bgie jogurti un kef\u012brs, kombucha uc. Pieaug ar\u012b piepras\u012bjums p\u0113c pilngraudu produktiem.
\n\u0160\u0101das izmai\u0146as atbalsta lielie pieg\u0101d\u0101t\u0101ji, kas sav\u0101 nozar\u0113 ir praktiski monopolisti. Daudziem no vi\u0146iem jau ir izveidots siltumn\u012bcu t\u012bkls da\u017e\u0101dos Amerikas punktos, un \u0161\u012b pieeja uz\u0146\u0113mumiem, saska\u0146\u0101 ar \u0161o uz\u0146\u0113mumu p\u0101rst\u0101vjiem, \u013cauj ne tikai palielin\u0101t pe\u013c\u0146u un papla\u0161in\u0101t savu kl\u0101tb\u016btni tirg\u016b, bet ar\u012b iev\u0113rojami ietaup\u012bt degvielas izmaksas.<\/p>\nAutentiskums k\u0101 stimuls att\u012bst\u012bbai un inov\u0101cijai<\/h2>\n
\n
\nVispirms pirmais, kas rea\u0123\u0113ja uz \u0161\u0101du piepras\u012bjuma izmai\u0146u, bija sald\u0113tas \u0113rt\u012bbas. \u0160odien \u0161\u0101du uz\u0146\u0113mumu sortiment\u0101 j\u016bs varat atrast ekskluz\u012bvus \u0113dienus, kuru sagatavo\u0161anai atlas\u012btie komponenti tika izmantoti, un pa\u0161u recepti izstr\u0101d\u0101ja profesion\u0101ls \u0161efpav\u0101rs. Un “\u0161\u012b \u0161efpav\u0101ra izveidot\u0101 virtuve \u0161aj\u0101 virtuv\u0113”. Turkl\u0101t daudzi amerik\u0101\u0146u restor\u0101ni \u0161odien veiksm\u012bgi izstr\u0101d\u0101 m\u0101jas pieg\u0101des pakalpojumu. Un, k\u0101 saka anal\u012bti\u0137i, \u0161\u012b darb\u012bba sniedz iest\u0101d\u0113m iev\u0113rojamu ien\u0101kumu.<\/p>\nJauni sp\u0113l\u0113t\u0101ji – svaigs elpa p\u0101rtikas tirgum<\/h2>\n
\n\u0160\u0101da stabila tirgus veiksm\u012bgas iebrukuma piem\u0113rs ir sald\u0113juma autom\u0101ts Halo Top. Izr\u0101d\u012bj\u0101s 2012. gad\u0101, t\u0101 \u013coti \u0101tri ieguva pat\u0113r\u0113t\u0101ju atpaz\u012bstam\u012bbu un nodro\u0161in\u0101ja t\u0101s rad\u012bt\u0101jiem iespaid\u012bgu pe\u013c\u0146u. Pan\u0101kumu nosl\u0113pums bija kompoz\u012bcijas \u012bpatn\u012bbas:<\/p>\n\n
\n\u0160\u012b kombin\u0101cija lieliski iek\u013caujas vesel\u012bgas \u0113\u0161anas koncepcij\u0101, kas b\u016btiski ietekm\u0113 pat\u0113r\u0113t\u0101ju piepras\u012bjuma raksturu
\nProtams, nozares l\u012bderi \u0161\u0101du pan\u0101kumu nepaman\u012bja – vado\u0161ie sald\u0113juma ra\u017eot\u0101ji<\/a> nekav\u0113joties uzs\u0101ka ra\u017eojuma ra\u017eo\u0161anu tuvu raksturlielumiem, mainot tirgus apst\u0101k\u013cus.<\/p>\nProdukti vesel\u012bgai gremo\u0161anai<\/h2>\n
\nPiem\u0113ram, Amerik\u0101 p\u0101rslas ar probiotik\u0101m, ko ra\u017eot\u0101js apgalvo, apvieno veselu graudaugu un probiotisko kult\u016bru priek\u0161roc\u012bbas, kas normaliz\u0113 gremo\u0161anu, k\u0101 ar\u012b dabisk\u0101s ogas un aug\u013ci ir \u013coti piepras\u012bti.<\/p>\n